Tracking Studies & Brand Health Research

Brands evolve, and understanding how customers and stakeholders view key aspects of your brand over time is extremely beneficial. One of the most effective and traditional tools for measuring changes in consumer opinions or perceptions is a tracking study. As tracking studies are longitudinal, they offer unique insights into even subtle shifts in sentiments about various aspects of your business.

Turner Research Network has significant experience designing tracking studies to help our clients measure marketplace changes in key performance indicators such as:

  • Brand equity, strength and perceptions

  • Awareness, attitudes and usage

    • Brand awareness

    • Advertising awareness

    • Trial and repeat-purchase behavior

  • Key stakeholder satisfaction

    • Customer satisfaction

    • Employee satisfaction

    • Franchisee satisfaction

Our market research professionals will with work with you to determine how a tracking study can help your business. 

Contact us to learn more about how we can help your business make smarter decisions.