Qualitative Research

Turner Research Network’s market research professionals have extensive experience helping clients “get inside the minds” of consumers to uncover opinions, motivations and drivers. We help you interpret the findings and create a story from what’s learned to make informed, strategic and tactical business decisions. Our team will work with you to determine the specific objectives for your project and select the qualitative methodology is best for helping you reach your goals. The landscape for qualitative research has changed dramatically in recent years with the onset of online and web platforms. We conduct both traditional face-to-face and web-based qualitative research based on your needs.

 We guide clients in conducting:

  • In-person focus groups
  • In-depth interviews (IDI), both in person and online
  • In-person and mobile shop-alongs

 If you’re ready to capture key consumer insights, we’re ready to help.

Contact us to learn more about how we can help your business make smarter decisions.