Research for Other Industries
We support the information needs of clients in many types of businesses:
Telecommunications
Insurance / loss protection
Banking and financial services
Food and beverage
Consumer package goods
Media – broadcast and cable
Healthcare
Sporting goods
Examples of business issues for which we provide information are:
› New concept development
› Brand image
› Price elasticity and pricing impact
› Product concept screening
› Product evaluations – controlled testing or in-market evaluations
› Marketing campaign and promotion evaluations
› Test market evaluations and tracking
› Trade area surveys and customer mapping
› Customer profile and demographic analysis
› Customer and employee satisfaction
Our services range from turnkey design and administration of research projects to research design consultation and analysis. |
