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Research for Other Sectors
TRN offers a wealth of experience in product research that supports the information needs of clients in many types of businesses:
› Consumers Package Goods
› Telecommunications
› Retail
› Information Technology
› Computer Software
› Insurance / Loss Prevention
› Banking & Financial Services
› Media – broadcast and cable
› Sporting goods
› Health & Wellness
Examples of business issues for which we provide research and insight are:
› New concept development
› Brand image
› Price elasticity and pricing impact
› Product concept screening
› Product evaluations – controlled testing or in-market evaluations
› Marketing campaign and promotion evaluations
› Test market evaluations and tracking
› Customer profile and demographic analysis
› Trade area surveys and customer mapping
› Customer and employee satisfaction
Our services range from research design consultation and analysis to turnkey design and administration of research projects.
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