Food Service Research
TRN is a restaurant and food service research specialist.
Our knowledge of the category and passion for the business comes from many years on the corporate side and as providers of information to our restaurant and food service clients.
The types of marketing research we provide for our Quick Service, Casual Dining and Midscale restaurants, and food service clients are wide ranging. We have particular expertise in menu and product development projects. We work closely with both marketing teams and product development teams.
Examples of restaurant and food service business issues for which we provide information are:
› New concept development
› Brand image
› Menu design and menu management
› Price elasticity and pricing impact
› Product concept screening
› Product taste tests – central location and in-unit testing
› Limited term offer (LTO) and promotion evaluations
› Trade area surveys and customer mapping
› Customer profile and demographic analysis
We conduct many projects onsite with our client’s customers. Over the years we have developed specific field management protocols to ensure that the interviewers get their tasks done without interfering with restaurant operations or customer service. When they are onsite they are representing the restaurant – we are very sensitive to that. The customer comes first.
Actionable customer research is not only for large chains. We provide affordable information to restaurant companies of all sizes.
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