Food Service Research

TRN research specialists have a particularly strong depth of experience in restaurant and food service research. Our knowledge of the category and passion for the business comes from many years on the corporate side and as providers of information to a multitude of restaurant and food service clients.

We work closely with both marketing teams and product development teams to design a customized research strategy and approach that meets your unique needs. The types of marketing research we provide for our Quick Service, Casual Dining and Midscale restaurants, and food service clients are wide ranging. Examples of restaurant and food service business issues for which we provide insight are:

› New concept development
› Brand image
› Menu design, strategy and management
› Price elasticity and pricing impact
› Product concept screening
› Product taste tests – central location and in-unit testing
› Limited term offer (LTO) and promotion evaluations
› Trade area surveys and customer mapping
› Customer profile and demographic analysis
› Customer experience measurement

We conduct many projects onsite with our client’s customers.  Over the years we have developed specific field management protocols to ensure that the interviewers get their tasks done without interfering with restaurant operations or customer service.  When the interviewers are onsite they are representing the restaurant  – we are very sensitive to that.  The customer comes first.

Actionable customer research is not only for large chains.  We provide affordable information to restaurant companies of all sizes.