Marketing Communications Evaluations
Ready to launch a new product or service? Or perhaps you’re contemplating a rebranding? Relying on gut instinct about how to position a product or to choose which messages will be most motivating can be risky. To increase your chances of success, a marketing communications evaluation will provide your business with target audience insights that will inform your strategy.
Turner Research Network uses a combination of both qualitative and quantitative research methodologies to gain an understanding of customer needs and to inform key elements of a marketing or branding campaign. We assist clients with:
- Brand positioning development
- Logo and product-name evaluations
- Testing message effectiveness
- Assessing packaging design
- Ad campaign effectiveness
- Menu optimization
Our team of market research professionals will work with your team to uncover data about the positioning and messaging strategies most likely to motivate your customers to take action. The information gained will greatly increase the effectiveness of your marketing communications and will give you an edge over your competitors.
Contact us to learn more about how we can help your business make smarter decisions.